Website: The importance of structure.

The structure of your website is much more important than its content. The structure is important because without it, your content will be incoherent and irrelevant. To put it simply, content will appear disjointed if the navigation or the structure is illogical.

Similarly, the structure is important because it creates an identity for your website. By ensuring uniformity in design, colours and fonts, a user is reassured that he is on the same website as he moves through the different web pages.

Here the uniform placement o f the menu and the use of the same header on all the pages goes a long way in increasing the usability of your website.

So give importance to structure when you design a website.

6 ways to promote your website

1. Promote Your Business Locally Online
The most popular activity on the Internet is searching for information about goods or services (84 per cent) and people overwhelmingly (40%) prefer ‘local’ providers of goods and services.
So it makes sense to promote your local business on the internet using local business marketing including Google local business center and local business directories.

2. Promote Your Website on Video sites
Video has become a very powerful form of communication on the web and increasingly being served up on search engine results. You should therefore consider making a short video on your speciality and upload it to YouTube and other specialised video streaming sites.
3. Submit Your Site to Directories
Aim to submit your website to major Internet directories, trade association listings and any specialised trade directories. This will not only get you a link but can also lead to additional direct traffic.
4. Request Reciprocal Links
You create an obscure web page to put links on your website and request reciprocal links exchange with similar pages of complimentary sites.
13. Write articles for publishing on other sites
Webmasters love fresh content for their websites so if you submit your content to ezines it can end up in several sites. Just make sure the link back to your site remains intact as part of the agreement.
5. Exploit Social Groups
The explosion in social media has made it ripe for internet marketing. Social networking sites like Facebook and Twitter, blogs, social bookmarking sites forums are ripe for link backs and creating brand awareness. You can choose to become a very active regular contributor or just put up a profile signature with a link back to your website.
6. Make Links Look Natural
This means behaving like real searchers to the search engines. Link to different parts of your site not just homepage. Use varying anchor texts when linking in addition to the main keyword. Get links from various sites, social media types and page ranks

The advantages of having a website for your business.

Even today, a number of businesses are sceptical about having a website. They consider a website superfluous as they are getting good business even without one.

However, they fail to realise that a website will attract new customers and increase their profitability.

By having a website they can attract customers who do most of their purchases online. In fact, a conservative estimate suggests that online sales may exceed £50bn by the year 2011.

By developing a website, businesses get a 24/7 storefront. Along with that, they get a lot of free publicity. In fact if nurtured well, a website can turn out to be a business by itself.

They get all this for the cost of one advertising campaign in the national newspapers and needless to add t is much more of a permanent nature than an advertising campaign.

So call London web design company Eon Softtech Ltd., for your needs today.

Call +44(0) 20 7101 9449 now or contact http://eonsofttech.com/contactus.aspx today and get ahead of your competition.

Harnessing the E-Commerce Wave

One thing is certain, increasing numbers of shoppers in UK are shopping online. This is borne out by the fact that UK online shoppers spent between £5bn and £8bn during 2009 Christmas (IMRG Capgemini e-Retail Sales Index) and spent close to £38bn in 2009. In all probability it may surpass the £50bn forecast by Forrester UK e-commerce Forecast 2006 – 2011.

This exponential growth happened as a majority of businesses in UK realised and exploited the enormous potential of the Internet.

However, others have made only perfunctory attempts at harnessing the vast potential of e-commerce. They believe that by building hodgepodge websites the e-commerce God’s will smile munificently at them.

Sadly, they fail because they never bothered to analyse how others are taking advantage of the proclivity of the UK shoppers to spend increasing amount of their hard-earned money online.

So how can UK merchants increase their online sales?

Firstly, they have to be more proactive and secondly, innovative.

They have to proactively seek opportunities to be in the forefront and grab the attention of their target customers. They have to analyse the behaviour and understand the online buying behaviour of their customers.

This knowledge will help them to optimise their website and increase their conversion rate. Yet, many e-commerce owners stumble, by believing optimisation is a onetime affair and the money will flow perennially.

Unhappily, it does not happen that way. An UK e-tailer has to understand that like any small business, he has to constantly keep tab on his competitors and follow the shifting patterns of online behaviour of their target demographic customers.

How Other Successful Businesspersons Are Growing Their Business

An Open Letter to Business Owners in UK.

Dear Owner/Marketing Director:

Like most successful business owners, we realise that you are concerned with attracting new customers and enhancing your brand recall.

One of the most cost-effective means to attract new customers and increase your brand value is to use your existing website.

Here are some of the things you can do to develop your business:

Search Engines like Google, Bing and Yahoo are powerful tools that drive the E-Commerce business in U.K.

You can optimise your old website using search engine marketing and search engine optimisation to harness the power of the Internet.

This will bring more visitors to your website. However, you need to make sure that your existing website acts as the gateway to your business. So revamp it and give it a more E-Commerce oriented web design.

Next, you can use your existing website for branding and PR. Use the latest in social media, SEO, and traditional PR and build your brand, even on a local level.

In fact, we use the very same methods to grow the online business and enhance brand recall for our clients.

This makes us confident that we can use our web design skills to search engine optimise your existing website and make it a thriving and profitable e-commerce entity.

So call us now!

We will conduct a free audit of your existing website,and meet you with our recommendations.

Sincerely,

Eon Softtech Ltd.,
27, Aintree Road, Greenford,
Middlesex, UB6 7LA
+44(0)20 7101 9449
www.eonsofttech.com

Bing: Make your website discoverable to 30 Million users in UK

It is time to set aside our Google obsession and device ways and means to attract a large part of the population that use other search engines.

For starters, 30 million people in UK use the Bing search engine to make decisions. When compared to Google’s reach, this may appear miniscule, but when we consider 30 million in its entirety, it is indeed a huge volume.

Moreover, Bing is the best converting search engine in the UK and ignoring it means neglecting to serve a sizeable British population.

How did Bing get this exposure?

Undoubtedly, Microsoft’s rich search experience had a major part in making Bing the best converting search engine in the UK. In addition, there are many ways to access Bing. An UK user can access either Http://www.bing.com or the Bing search boxes across all Microsoft products. By strewing the Bing search box on Windows Live, Internet Explorer or even on the MSN portal services, Microsoft has made this huge reach possible.

So, how do we make our websites or products discoverable to 30 million UK users?

Bing for business provides the answer and asks us to follow 3 simple steps to make ourselves discoverable on Bing.

Update or add business details to appear correctly in Bings local listings free.
Register the website with Bing and upload a site map to rank higher in Bing.
Try Pay-Per-Click (PPC) advertising and get offers listed against specific keywords

Bing believes that this would make websites more discoverable and achieve business goals.

Do you have any suggestions on how to make websites more discoverable on Bing?

Why create unique website content

“Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat”.- Mike Davidson

Specifically, if we want targeted search engine traffic, then as content creators we have to develop unique content of the highest order and integrate it in such a way that it will improve the quality of the website.

To improve quality, it is not enough to have unique content. We have to ensure that it is fresh. Fresh useful content relevant to many search strings or search queries will automatically rise to the top of the SERP’s.

Being at the top of the SERP’s means, we will receive a constant flow of visitors from the search engines. Valuable content will increase visitor engagement and increase the possibilities of conversions.

We can safely conclude that the content we develop should provide quality information and ensure the information is complete and integrated with the content.

This will bring first time users back to the website and increase their engagement. The goal of content creation is to provide an incentive to the visitor to use the website repeatedly. Here content delivery will make the difference in popularising the website and attracting more visitors.