Internet Retail: Search Engine Marketing Remains Top Priority

According to the Internet Retailer’s new search engine marketing survey of 102 web-only retailers, chain retailers, cataloguers and consumer brand manufacturers re-establishes the fact that most online shoppers find products through search engines.

No wonder an e-retailer spends a huge chunk of his advertising budget on SEM (Search Engine Marketing) and SEO (Search Engine Optimisation).

Though Google dominates the search engine landscape, the surprise element is that Bing is making a strong showing. In fact, 43.4% of the respondents to the Internet Retailer survey say that they plan to shift some paid search engine spending to Bing.

Unsurprisingly Google produced the highest conversion rate with some SEO experts suggesting that Bing is actually performing better than what (11.2%) the survey suggests.

The survey also forecasts as images have started popping up in the search results Internet retailers may start using more images in their search marketing.

It is clear from the survey results that when it comes to search engine marketing, e-commerce sites have to be on their toes as it not only brings in the customers but also brings in the cash.

The Benefits of Publishing on the Internet.

Recently our SEO team revived a long neglected practice, i.e., submitting articles to the popular EzineArticles – a free article repository.

Though it was tedious work, (articles have to conform to guidelines and endure a wait of a minimum of 72 hours for approval etc) the results were encouraging. Most of the articles are now nestled in the first page of Google search results. Incidentally, a few websites republished them and that in turn garnered us a few links.

This goes to show that publishing articles or posting in blogs are still effective marketing tactics to attract your desired demographic customer profile. It is an excellent way to build relationships with your customers and make sure that you lurk in the subconscious only to leap out when there is a need.

From now, start publishing regularly on the Internet and the results will be truly gratifying.

BTW, here are some of the published articles:

1. Flight Delays – Does Travel Insurance Cover Ash Claims?
2. Has Google Slowed Down?
3. Why Build Links?
4. In Search of Web Traffic – A True Story
5. Getting Indexed – Search Engine Optimization Methods